\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) \u0130\u015fletme Fak\u00fcltesinde g\u00f6rev yapan 17 akademisyenin, \u00f6rnek bir \u00e7al\u0131\u015fmaya imza atarak bilgi ve tecr\u00fcbelerini derledi\u011fi \u2018Zor D\u00f6nemlerde \u015eirket Stratejileri\u2019 kitab\u0131 \u00e7er\u00e7evesinde birikimleri EG\u0130AD \u00fcyeleriyle bulu\u015ftu. Pandeminin de etkisiyle d\u00fcnya genelinde ya\u015fanan kriz ve sorunlarla ba\u015fa \u00e7\u0131kabilme noktas\u0131nda \u015firketlere y\u00f6nelik \u00f6nemli tavsiyelerin yer ald\u0131\u011f\u0131 kitapta yer alan \u00f6neriler EG\u0130AD \u00fcyelerine aktar\u0131ld\u0131. Finansman, markala\u015fma, inovasyon, tedarik zinciri, teknoloji, perakende, lojistik, pazarlama ve sosyal a\u011f stratejileri gibi \u015firketler i\u00e7in kilit noktada olan konulara de\u011finilen toplant\u0131da \u00f6zellikle pandemi d\u00f6nemine ba\u011fl\u0131 olarak meydana gelen de\u011fi\u015fimlere kar\u015f\u0131 \u015firketlerin hangi ad\u0131mlar\u0131 atmas\u0131 gerekti\u011fine ili\u015fkin detaylar de\u011ferlendirildi.<\/p>\n

Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 ve moderat\u00f6rl\u00fc\u011f\u00fcn\u00fc EG\u0130AD Genel Sekreteri Prof. Dr. Fatih Dalk\u0131l\u0131\u00e7\u2019\u0131n yapt\u0131\u011f\u0131 dernek merkezinde ger\u00e7ekle\u015fen toplant\u0131ya \u0130E\u00dc \u0130\u015fletme Fak\u00fcltesi Dekan\u0131 Prof. Dr. Burcu G\u00fcneri \u00c7angarl\u0131 \u201cPandemi Sonras\u0131 Liderlik ve \u0130nsan Kaynaklar\u0131 Stratejileri\u201d, \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Taylan \u00d6zg\u00fcr Demirkaya \u201cPandemi Sonras\u0131 \u0130novasyon Stratejileri\u201d, Lojistik Y\u00f6netimi B\u00f6l\u00fcm\u00fc \u00d6\u011fretim \u00dcyesi Do\u00e7. Dr. Aysu G\u00f6\u00e7er, Prof. Dr. Beng\u00fc Ofla\u00e7 \u201cPandemi Sonras\u0131 Lojistik ve Tedarik Zinciri Y\u00f6netimi Stratejileri\u201d ba\u015fl\u0131klar\u0131 ile ayr\u0131nt\u0131l\u0131 bir sunum ger\u00e7ekle\u015ftirdiler.<\/p>\n

A\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Prof. Dr. Fatih Dalk\u0131l\u0131\u00e7, son y\u0131llarda insanl\u0131k ad\u0131na ya\u015fanan en zor d\u00f6nem olarak adland\u0131r\u0131lan pandemi s\u00fcrecinin etkilerinin bir nebze azalm\u0131\u015f oldu\u011funa dikkat \u00e7ekerek, \u201cNormal hayat\u0131m\u0131za b\u00fcy\u00fck \u00f6l\u00e7\u00fcde d\u00f6nd\u00fck ama pandemiyle birlikte ortaya \u00e7\u0131kan hammadde, g\u0131da ve tedarik zincirindeki s\u0131k\u0131nt\u0131lar\u0131n etkisini hala hissediyoruz. Ge\u00e7ti\u011fimiz g\u00fcnlerde yay\u0131nlanan IMF raporu bu etkiyi ekonomik anlamda 2023\u2019de daha sert hissedece\u011fimizi s\u00f6yl\u00fcyor. Bizler i\u015fletmecilik e\u011fitimi al\u0131rken \u00f6zellikle finans derslerinde krizlerin f\u0131rsatlar da bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 \u00f6\u011frendik. \u0130\u015fletmelerin krizleri bir d\u00f6n\u00fc\u015f\u00fcm f\u0131rsat\u0131na \u00e7evirerek b\u00fcy\u00fcmeye devam ettikleri \u00f6rnekleri s\u0131k\u00e7a da duyuyoruz\u201d dedi.<\/p>\n

Liderlik ve insan kaynaklar\u0131 y\u00f6netimi stratejileri, \u00fcretim ve operasyon stratejileri, pazarlama ve marka stratejileri, i\u015fletme finansman stratejileri, lojistik ve tedarik zinciri y\u00f6netimi stratejileri, perakende y\u00f6netimi stratejileri, inovasyon stratejileri, finansal teknoloji stratejileri, i\u015f birli\u011fi ve sosyal a\u011f stratejilerine ili\u015fkin de\u011ferlendirmelerin yap\u0131ld\u0131\u011f\u0131 etkinlikte, \u0130E\u00dc \u0130\u015fletme Fak\u00fcltesi Dekan\u0131 Prof. Dr. Burcu G\u00fcneri \u00c7angarl\u0131, EG\u0130AD \u00dcyesi \u015firketlere uygulanabilir ipu\u00e7lar\u0131 sundu. \u0130E\u00dc \u0130\u015fletme Fak\u00fcltesi Dekan\u0131 Prof. Dr. Burcu G\u00fcneri \u00c7angarl\u0131 \u201cSon y\u0131llarda ya\u015fanan en zor d\u00f6nem olarak adland\u0131rd\u0131\u011f\u0131m\u0131z pandemi s\u00fcreci etkisini azaltt\u0131. Belki normal hayat\u0131m\u0131za b\u00fcy\u00fck oranda d\u00f6nd\u00fck ama pandemiyle ba\u015flayan hammadde, g\u0131da ve tedarik zincirindeki s\u0131k\u0131nt\u0131lar\u0131n etkisini hala hissediyoruz. \u0130\u015fletmelerin ya\u015fad\u0131\u011f\u0131 zor d\u00f6nemleri atlatmalar\u0131 i\u00e7in \u00f6nerilerimiz rehber niteli\u011finde olacakt\u0131r. Sadece Covid-19 pandemisi \u00f6zelinde de\u011fil, \u00f6n\u00fcm\u00fczdeki y\u0131llarda olu\u015fabilecek yeni s\u0131k\u0131nt\u0131lara kar\u015f\u0131 da yol g\u00f6stermeye \u00f6zen g\u00f6sterdik.\u201d dedi.<\/p>\n

\u0130E\u00dc \u0130\u015fletme B\u00f6l\u00fcm\u00fc \u00d6\u011fretim G\u00f6revlisi Taylan \u00d6zg\u00fcr Demirkaya ise \u201cZor d\u00f6nemlerin ve krizlerin en zarar verici fakt\u00f6r\u00fc, belirsizlik olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. B\u00f6yle zamanlarda i\u015fletmeler, \u00e7evreden bir\u00e7ok kar\u0131\u015f\u0131k ve y\u00fckl\u00fc bilgiye maruz kalabiliyor. Pandemi gibi beklenmeyen krizler, i\u015fletmeler i\u00e7in zararlara sebep oldu\u011fu gibi \u00f6nemli f\u0131rsatlar\u0131 da beraberinde getiriyor. Bug\u00fcn bildi\u011fimiz ve \u00f6m\u00fcrlerini ba\u015far\u0131l\u0131 bir \u015fekilde devam ettiren \u00e7o\u011fu k\u00fcresel marka; sava\u015f, k\u0131tl\u0131k, pandemi ve finansal krizler \u00e7er\u00e7evesinde hayat\u0131na ba\u015flam\u0131\u015ft\u0131. Bir\u00e7ok i\u015fletme, krizleri bir d\u00f6n\u00fc\u015f\u00fcm f\u0131rsat\u0131na \u00e7evirerek b\u00fcy\u00fcmeye devam etti. Kriz d\u00f6nemlerinde i\u015fletmelerin ilk yapt\u0131klar\u0131; maliyet d\u00fc\u015f\u00fcrme, i\u015ften \u00e7\u0131karma, operasyonlar\u0131 azaltma, inovasyon faaliyetlerini ve AR-GE\u2019yi erteleme oluyor. Bu davran\u0131\u015flar\u0131n olumlu sonu\u00e7lar getirdi\u011fini s\u00f6ylememiz zor olabilir. Bu y\u00fczden kriz zamanlar\u0131nda i\u015fletmeye 360 derece bakmak gerekiyor\u201d diye konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130zmir Ekonomi \u00dcniversitesi (\u0130E\u00dc) \u0130\u015fletme Fak\u00fcltesinde g\u00f6rev yapan 17 akademisyenin, \u00f6rnek bir \u00e7al\u0131\u015fmaya imza atarak bilgi ve tecr\u00fcbelerini derledi\u011fi \u2018Zor D\u00f6nemlerde \u015eirket Stratejileri\u2019 kitab\u0131 \u00e7er\u00e7evesinde birikimleri EG\u0130AD \u00fcyeleriyle bulu\u015ftu. Pandeminin […]<\/p>\n","protected":false},"author":1,"featured_media":11909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[165,11,173],"tags":[],"class_list":["post-11908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim-programlari-ve-paneller","category-guncel-haberler","category-webinar-ve-bilgilendirme-toplantilari"],"_links":{"self":[{"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/posts\/11908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/comments?post=11908"}],"version-history":[{"count":0,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/posts\/11908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/media\/11909"}],"wp:attachment":[{"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/media?parent=11908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/categories?post=11908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egiad.org.tr\/wp-json\/wp\/v2\/tags?post=11908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}